March 27, 2017
MONTREAL, April 3, 2017 — Unibroue is adding a brand-new flavour to its line of seasonal ales with the launch of Éphémère Elderberry. Now available in mix packs at all Unibroue retailers across Quebec, Éphémère Elderberry will gradually enter the market in the coming weeks and will be sold in 750 ml and 341 ml bottles, mostly in Quebec (and subsequently in other Canadian provinces). Like its older siblings, Éphémère Elderberry will only be available for a limited time.
Éphémère Elderberry is a Belgian-style fruit-flavoured wheat ale brewed using a balanced blend of elderberry fruit and flowers. “This is the first time we’re using both the fruit and flower in making an Éphémère beer,” explains Jerry Vietz, Unibroue’s Master Brewer. “The elderberry flower’s aroma is a perfect complement to the fruit’s rich, delicious flavour.” In fact, its berry flavours, subtle floral notes and hints of tropical fruit evoke Muscat grapes’ notable bouquet from the very first sip.
Elderberries’ deep purplish-blue color and unique flavour resemble that of blueberries and blackberries. There is nothing sour about this fruit as its French name, “sureau”, might lead some to believe! It is used in countless recipes, and its aromatic flower adds notes to many refined drinks and cocktails. Moreover, elderberries are an increasingly popular choice in dish recipes due to their high antioxidant levels and subtle flavours. Moreover, North America’s First Nations tribes, who made use of the berries, flowers, bark and roots, also prized their medicinal properties.
Éphémère Elderberry features a slightly cloudy and seductively reddish color with purplish hues, topped by a creamy pink head. Its medium bubbles and sustained effervescence make it a fun and refreshing choice when unwinding after a busy summer day.
“Éphémère Elderberry’s explosion of berry flavours and subtle floral notes make for a wide variety of pairings,” confirms Sylvain Bouchard, beer sommelier at the brewery. “This delicious beer goes very well with pork loin, grilled chicken, as well as fish and seafood dishes, and adds a refreshing touch to rosette sausages. It also pairs well with goat, Brie and Camembert cheeses.”
For more information, visit unibroue.com.
Created in 1991, Unibroue is the leading craft brewery in Québec and among the foremost craft breweries in North America. Headquartered in Chambly, Québec, Canada, it brews more than 15 beer brands and has won over 305 international medals since its inception. Unibroue has carved out a special niche in the beer world with top quality products. It made history by becoming the first North American beer maker to use a brewing method inspired by the two-centuries-old tradition developed by Trappist monks in Europe—particularly in Belgium. For more information about Unibroue, please visit unibroue.com.
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Caroline Frappier | DDMG Communications | email@example.com | 514 360-5225 poste 308