Montreal, April 23, 2018
The latest in the Éphémère series is back, combining two fruits for the very first time; the classic strawberry and rhubarb combo!
The new Éphémère Strawberry & Rhubarb is available on draught in Quebec's bars and restaurants since April 3, and in 341 mL six-packs and 750 mL corked bottles since April 23. As of May 7, it will be available in other Canadian provinces on draught and in 750 mL, and in the US market on draught and 355 mL six-packs.
"When the idea came to me to combine two fruits for the very first time in a beer from our Éphémère series, it was natural for me to lean towards a blend of strawberries and rhubarb. The herbaceous and tart profile of rhubarb pairs up perfectly with the sweet taste and smooth scent of ripe strawberries. I see the result as a keepsake reminiscent of Spring and Summer memories. I hope it will bring sweet moments to your lips as well!"
Like its older siblings, Éphémère Strawberry & Rhubarb will only be available for a limited time.